For the 2022 midterms I created and creative directed several out of home pieces for key swing state districts. Collateral included bus shelter inserts, lawn signs, billboards and wheatpaste. Cities included Atlanta, Detroit, Las Vegas, Milwaukee, Chicago, Philadelphia and Raleigh. Each design was tailored to the community.
Each asset featured a QR code which would lead the individual to a page on voting information for their city including polling locations, dates, times, and mail-in voting laws.
2022 Midterms OOH
Client
Taskforce & League of Conservation Voters
Role
Creative Director
Art Director
Ariel Wilson
Producer
Keni Nooner
Year
2022