We partnered with the League of Conservation Voters to create bus shelters in swing states where people could find their polling place and register to vote. Each design was also made into a digital toolkit with ads targeting specific areas for maximum voter reach.

We explored many different directions including GenZ, handwritten fliers, “government official” before settling on a letterpress design that lent itself to various cities. The handmade quality of the type gave the designs personality and warmth, while the type layout allowed for custom copy for each city.

We created drip for the street team to wear while interacting with voters so that they were easily identifiable and tied into the overall campaign.