We created a logo and branding system for the Prarie Rivers Network and their clean water campaign aimed at sounding the alarm about the emergency facing our rivers, lakes, and groundwater in Illinois.

We wanted to design a mark that could be used across a range of applications and referenced the flow of water and the idea of “forever”. We also wanted the mark to influence the approach to out-of-home creative, which led us to design woodcut, “water-like” patterns within the shapes of the iconography.

While the subject is serious, we designed a system of bright colors to make the campaign more appealing and accessible for a younger audience.