Hello All
One of our goals in creating a wide variety of digital content is to have people of all backgrounds feel seen and heard. Taskforce noticed a gap in diversity in gif and sticker content for reactions and commonly searched terms like “good morning”, “hello” and “I love you”.
To combat this, we partnered with Tenor and produced two green screen shoots featuring BIPOC, trans, disabled and people of various backgrounds. From there we added animations on top of the footage to make them enticing to use and to take over the top search results in IG Stories, Giphy and Tenor. While the campaign is still ongoing, the initial results have been wildly successful, with views and shares in the billions.
Client
Taskforce
Role
Creative Director
Producer
Josh Hammond
Year
2021-present
