For the 2024 election, we created themed pop-ups in swing state cities to target the youth vote and educate new voters on issues such as Project 2025, abortion rights, and economic policy differences between the candidates.

The pop-up themes included Make Love Not Bans, Swifties for Kamala, Treats Not Tariffs, Project 2025 Shop of Horrors, Runners for Harris, a Project 2025 Rage Cage, and the Coach Walz Tailgate.

Each design was custom for the activation and audience, whether runners, college students, Taylor Swift fans, or random pedestrians. We also created a wide range of merch and swag for people to “win” if they scanned our QR code to take one voting action (ie: checking their voter registration, registering to vote, getting 5 friends to vote, making a voting plan).

Creators were encouraged to make content at each pop-up and share it with their followers to help with voter engagement.