We partnered with Planned Parenthood to create a series of abortion-related SnapChat lenses to launch with the anniversary of both Pride month and the Dobbs decision.

The challenge was to find the balance between fun lenses that people would want to use and message-forward artwork that rose to the level that the topics deserved.

After doing research to see what already existed on the platform for women’s rights, abortion, and pride (specifically trans rights) I came up with strategies alongside PP to bring the topics to life in lens form.

I then worked with Jef, Megan, and Amir to fully realize the pieces!

Find our filters on Snap!