We partnered with Rewire America to encourage Americans to switch from gas to electric.

Instead of the climate change angle, we approached the digital gif campaign through the lens of “Electric is Cozy” and “Electrify Your Everyday Life”. We focused on simple changes that people could make like a gas stove to an electric one, adding solar panels, and switching from a gas-powered snow blower to an electric one, to name a few. We wanted “switching to electric” to feel accessible and, ultimately, an upgrade.

We capitalized on common gif search terms as well as commonly used sticker and gif aesthetics to dominate SEO.

Here are some of my favorite pieces.