We partnered with the state of California to promote the new program to report incidents of hate anonymously.

We created a design system to represent a range of cultures through fabrics, flowers native to California, and photography showing people using their voices to combat hate. The assets span social, posters, digital ads, wearables, programs, and flyers. They are versioned in several languages including Spanish, Vietnamese, Chinese, Korean, Thai, Tagalog, and Punjabi in addition to English. Each month we are designing “themed drops” that correspond to a calendar event like Pride or Hispanic Heritage Month to highlight a culture or community.

Learn more:
CAvsHate.org