Dawgs For Warnock

For the 2022 Georgia Senate runoff race, we created a branded tailgating activation for the University of Georgia SEC football game to bring awareness to the election as well as register voters. What better place to capture first time voters than a college campus game?

I created a brand identity for the event that translated into several pieces of collateral including foam fingers, mini footballs, beer coozies, hats and even a game of cornhole.