In September 2024, we created a pop-up market in the swing state of Pennsylvania (specifically in Philadelphia) to help register voters and explain the economic policy differences between Harris and Trump.

To highlight the differences in policy, we designed 3 “forward” carts and 3 “greed” carts. Each pair focused on a different topic: food prices, healthcare costs, and banks. We had policy cards on each cart explaining the candidate’s policy on the given topic as well as fun interactive moments for voters to experience.

Our goal was to capture the attention of the general voting public and create “content moments” for them to share.