Together with NBA teams, the cities of Detroit, Milwaukee, and Philadelphia and partners, TaskForce produced a series of music and culture festivals featuring Lil Baby, Lil Uzi Vert, Benson Boon, Leonardo DiCaprio, Robert Dinero and more that bring together the best in music, culture, and community - all with the goal of inspiring civic engagement.

Creatively, we wanted the design system to be flexible enough to be applied to everything from digital to out-of-home to stage design to event signage. To do this, we created an illustrated set of icons to be used across teams and locations in addition to a custom basketball court design that could be cropped and applied to various elements as a background.

Over 100,000 voters in key swing states were mobilized as part of the festivals.