Since the 2024 Vice Presidential was taking place in NYC, we decided to create a watch party to cheer on Tim Walz. Since his persona is coach and dad, we wanted to lean into that with our activaiton approach including game activities, sports giveaways, and an overall collegiate aesthetic.

We invited a ton of content creators to post on socials throughout the night to show their support for Harris/Walz. Our content activation moments included branded games, Harris/Walz football uniforms, a cabinet draft, bingo, and even a commentator’s desk.

I think my favorite thing was the ping pong table and paddles!